One of my favorite rituals of January is going to Target to check out their yearly Global Bazaar. From a marketing perspective, it’s genius. Other retailers are suffering this time of year because there isn’t anything exciting going on that makes people want to shop. But Target has landed a clever concept that gets people to open up their wallets, and also gets them talking. I can’t think of any other worldwide retailer that actually gets people excited about their home on an annual basis.
I also like the fact that it gets people talking about design. It helps brings good design to a level that is more affordable for the average household. I realize Target is doing the work for you, so you really don’t learn much if all you have to do is buy a set and put it in your house. But it’s better than nothing, right?
Some of the concepts are mildly stereotypical (do they really have to put dragons and flowers on everything in the China section?). But all in all, I do think they’ve created a system that’s mostly fool proof and it does push people to step outside their beige comfort zone. Good design is about mixing color, texture, pattern.
This year’s selection was one of my favorites. I’ve noticed wood is becoming more popular again. There was a period where metals were the big thing, and I tend to like that. But wood is being re-introduced in a more interesting way. I’m seeing more dark and light woods mixed in the same object, which I like. I also like metal mixed with wood.